Federal
Data Broker Accountability and Transparency Act of 2019
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II
116TH CONGRESS
1ST SESSION
S. 2577
To require data brokers to establish procedures to ensure the accuracy of
collected personal information, and for other purposes.
IN THE SENATE OF THE UNITED STATES
SEPTEMBER 26, 2019
Mr. MARKEY (for himself, Mr. BLUMENTHAL, and Ms. SMITH) introduced the
following bill; which was read twice and referred to the Committee on
Commerce, Science, and Transportation
A BILL
To require data brokers to establish procedures to ensure
the accuracy of collected personal information, and for
other purposes.
Be it enacted by the Senate and House of Representa-
1
tives of the United States of America in Congress assembled,
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SECTION 1. SHORT TITLE.
3
This Act may be cited as the ‘‘Data Broker Account-
4
ability and Transparency Act of 2019’’.
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SEC. 2. DEFINITIONS.
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In this Act:
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(1) COMMISSION.—The term ‘‘Commission’’
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means the Federal Trade Commission.
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(2) COVERED DATA BROKER.—
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(A) IN
GENERAL.—The term ‘‘covered
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data broker’’ includes all data brokers except
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those data brokers excepted under subpara-
4
graph (B).
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(B) EXCEPTIONS.—The Commission may
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except a data broker if the Commission con-
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siders, by rule, a data broker outside the scope
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of this Act, such as a data broker who proc-
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esses information collected by or on behalf of
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and received from or on behalf of a non-
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affiliated third party concerning an individual
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who is a customer or an employee of that third
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party to enable that third party, directly or
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through parties acting on its behalf, to provide
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benefits for its employees or directly transact
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business with its customers.
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(3) DATA BROKER.—The term ‘‘data broker’’
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means a commercial entity that collects, assembles,
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or maintains personal information concerning an in-
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dividual who is not a customer or an employee of
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that entity in order to sell the information or provide
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third party access to the information.
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(4) PERSONAL INFORMATION.—
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(A) IN GENERAL.—The term ‘‘personal in-
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formation’’ means information that directly or
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indirectly identifies, relates to, describes, is ca-
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pable of being associated with, or could reason-
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ably be linked to, a particular individual.
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(B) EXAMPLES.—The term ‘‘personal in-
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formation’’ includes—
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(i) an identifier such as a real name,
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alias, signature, date of birth, gender iden-
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tity, sexual orientation, marital status,
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physical characteristic or description, post-
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al address, telephone number, unique per-
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sonal
identifier,
military
identification
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number, online identifier, Internet Protocol
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address, email address, account name,
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mother’s maiden name, social security
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number, driver’s license number, passport
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number, or other similar identifier;
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(ii) information such as employment,
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employment history, bank account number,
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credit card number, debit card number, in-
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surance policy number, or any other finan-
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cial information, medical information, men-
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tal health information, or health insurance
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information;
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(iii) commercial information, including
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a record of personal property, income, as-
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sets, leases, rentals, products or services
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purchased, obtained, or considered, or
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other purchasing or consuming history;
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(iv) biometric information, including a
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retina or iris scan, fingerprint, voiceprint,
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or scan of hand or face geometry;
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(v) internet or other electronic net-
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work activity information, including brows-
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ing history, search history, content, includ-
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ing text, photographs, audio or video re-
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cordings, or other user generated-content,
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non-public communications, and informa-
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tion regarding an individual’s interaction
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with an internet website, mobile applica-
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tion, or advertisement;
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(vi) historical or real-time geolocation
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data;
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(vii) audio, electronic, visual, thermal,
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olfactory, or similar information;
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(viii) education records, as defined in
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section 99.3 of title 34, Code of Federal
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Regulations, or any successor regulation;
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(ix) political information or informa-
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tion on criminal convictions or arrests;
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(x) any required security code, access
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code, password, or username necessary to
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permit access to the account of an indi-
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vidual;
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(xi) characteristics of protected class-
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es under Federal law, including race, color,
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national origin, religion, sex, age, or dis-
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ability; or
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(xii) an inference drawn from any of
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the information described in this subpara-
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graph to create a profile about an indi-
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vidual reflecting the individual’s pref-
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erences,
characteristics,
psychological
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trends, preferences, predispositions, behav-
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ior, attitudes, intelligence, abilities, or apti-
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tudes.
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(C) EXCLUSIONS.—
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(i) IN GENERAL.—The term ‘‘personal
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information’’ does not include publicly
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available information.
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(ii) PUBLICLY
AVAILABLE
INFORMA-
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TION.—For purposes of clause (i), the
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term
‘‘publicly
available
information’’
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means information that is lawfully made
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available from Federal, State, or local gov-
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ernment records.
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(5) PUBLIC RECORD INFORMATION.—The term
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‘‘public record information’’ means information
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about an individual that has been obtained originally
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from records of a Federal, State, or local govern-
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ment entity that are available for public inspection.
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SEC. 3. PROHIBITION ON OBTAINING OR SOLICITATION TO
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OBTAIN PERSONAL INFORMATION BY FALSE
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PRETENSES.
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(a) IN GENERAL.—A covered data broker may not
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obtain or attempt to obtain, or cause to be disclosed or
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attempt to cause to be disclosed to any person, personal
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information or any other information relating to any per-
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son by making a false, fictitious, or fraudulent statement
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or representation to any person, including by providing
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any document to any person, that the covered data broker
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knows or should know—
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(1) to be forged, counterfeit, lost, stolen, or
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fraudulently obtained; or
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(2) contains a false, fictitious, or fraudulent
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statement or representation.
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(b) SOLICITATION.—A covered data broker may not
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request a person to obtain personal information, or any
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other information, relating to any other person if the cov-
1
ered data broker knows or should know that the person
2
to whom the request is made will obtain or attempt to
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obtain that information in the manner described in sub-
4
section (a).
5
SEC. 4. REQUIREMENTS CONCERNING ACCURACY OF AND
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ACCESS TO PERSONAL INFORMATION.
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(a) ACCURACY.—
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(1) IN GENERAL.—Except as provided in para-
9
graph (2), a covered data broker shall establish pro-
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cedures to ensure, to the maximum extent prac-
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ticable, the accuracy of—
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(A) the personal information the broker
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collects, assembles, or maintains; and
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(B) any other information the broker col-
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lects, assembles, or maintains that specifically
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identifies an individual, unless the information
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only identifies the name or address of an indi-
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vidual.
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(2) EXCEPTION.—A covered data broker may
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collect or maintain information that may be inac-
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curate with respect to a particular individual if that
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information is being collected or maintained solely
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for the purpose of—
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(A) indicating whether there may be a dis-
1
crepancy or irregularity in the personal infor-
2
mation that is associated with an individual;
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(B) helping to identify, or to authenticate
4
the identity of, an individual; or
5
(C) helping to protect against or inves-
6
tigate fraud or other unlawful conduct.
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(b) CONSUMER ACCESS.—
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(1) IN GENERAL.—Subject to paragraph (4), a
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covered data broker shall provide an individual a
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means to review any personal information or other
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information that specifically identifies that indi-
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vidual, that the covered data broker collects, assem-
13
bles, or maintains on that individual.
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(2) REVIEW REQUIREMENTS.—
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(A) ELEMENTS.—As part of the review de-
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scribed in paragraph (1), a covered data broker
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shall provide a description of—
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(i) the personal information being re-
19
tained;
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(ii) each date on which the covered
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entity collected the personal information;
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(iii) the third parties to which the cov-
23
ered entity has disclosed or will disclose
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the personal information; and
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(iv) if possible, how long the personal
1
information will be retained or stored, or if
2
not possible, the criteria used for deter-
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mining how long the personal information
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will be retained or stored.
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(B) ADDITIONAL REQUIREMENTS.—A cov-
6
ered data broker shall provide the means for re-
7
view under paragraph (1)—
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(i) at the request of an individual;
9
(ii) after verifying the identity of the
10
individual;
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(iii) not less than 1 time per year;
12
(iv) at no cost to the individual; and
13
(v) in a format that can be readily un-
14
derstood by a consumer, as determined by
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the Commission.
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(3) PERIOD
OF
REVIEW.—A covered data
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broker shall provide an individual the means re-
18
quired under paragraph (1) within such period after
19
receiving a request from the individual as the Com-
20
mission shall determine, by rule, is appropriate.
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(4) EXCEPTIONS.—The Commission may, by
22
rule, establish any exceptions to paragraph (1) that
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the Commission considers appropriate, such as for
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child protection, law enforcement, fraud prevention,
1
or other government purposes.
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(5) LIMITATION ON USE OF VERIFYING INFOR-
3
MATION.—If a covered data broker collects informa-
4
tion from an individual to verify the identity of the
5
individual under paragraph (2)(B) that the data
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broker did not have before that collection, the data
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broker may not use the information for any purpose
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other than for purposes of verifying the identity of
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the individual under that paragraph.
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(c) DISPUTED INFORMATION.—
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(1) IN
GENERAL.—An individual whose per-
12
sonal information is maintained by a covered data
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broker may dispute the accuracy of any information
14
described under subsection (b)(1) by requesting, in
15
writing, that the covered data broker correct the in-
16
formation.
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(2) CORRECTION
REQUIREMENTS.—A covered
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data broker, after verifying the identity of an indi-
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vidual making a request under paragraph (1) to cor-
20
rect information, and unless there are reasonable
21
grounds to believe the request is frivolous or irrele-
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vant, shall—
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(A) with regard to publicly available infor-
24
mation—
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(i) inform the individual of the source
1
of the information and, if reasonably avail-
2
able, where to direct the request for correc-
3
tion; or
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(ii) if the individual provides proof
5
that the public record has been corrected
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or that the covered data broker was report-
7
ing the information incorrectly, correct the
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inaccuracy in the records of the covered
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data broker; and
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(B) with regard to personal information—
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(i) note the information that is dis-
12
puted, including the written request of the
13
individual;
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(ii) if the information can be inde-
15
pendently verified, use the procedures es-
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tablished under subsection (a) to independ-
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ently verify the information; and
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(iii) if the covered data broker was re-
19
porting the information incorrectly, correct
20
the inaccuracy in the records of the cov-
21
ered data broker.
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(3) PERIOD
OF
CORRECTION.—If a covered
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data broker is subject to a requirement under para-
24
graph (2) due to a request made by an individual
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under paragraph (1), the covered data broker shall
1
take any action that may be required to satisfy the
2
requirement within a period determined appropriate
3
by the Commission, by rule.
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(d) NOTICE.—
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(1) IN GENERAL.—A covered data broker shall
6
maintain an internet website and place a clear and
7
conspicuous notice on that internet website instruct-
8
ing an individual how—
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(A) to review information under subsection
10
(b)(1); and
11
(B) to express a preference under sub-
12
section (e)(2).
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(2) FORM.—A covered data broker shall ensure
14
that the notice the covered data broker places under
15
paragraph (1) conforms to a model form that the
16
Commission shall promulgate for purposes of this
17
subsection.
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(e) CERTAIN MARKETING INFORMATION.—
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(1) IN GENERAL.—A covered data broker may
20
not use, share, or sell any information for marketing
21
purposes that is subject to an expressed preference
22
under paragraph (2).
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(2) EXPRESSION OF PREFERENCES.—A covered
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data broker that maintains any information de-
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scribed under subsection (a) and that uses, shares,
1
or sells that information for marketing purposes
2
shall provide each individual whose information the
3
covered data broker maintains with a reasonable
4
means of expressing a preference not to have that
5
individual’s information used for those purposes.
6
(f) AUDITING.—
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