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II
116TH CONGRESS
1ST SESSION
S. 1214
To establish and protect individual and collective privacy rights, and for
other purposes.
IN THE SENATE OF THE UNITED STATES
APRIL 11, 2019
Mr. MARKEY introduced the following bill; which was read twice and referred
to the Committee on Commerce, Science, and Transportation
A BILL
To establish and protect individual and collective privacy
rights, and for other purposes.
Be it enacted by the Senate and House of Representa-
1
tives of the United States of America in Congress assembled,
2
SECTION 1. SHORT TITLE; TABLE OF CONTENTS.
3
(a) SHORT TITLE.—This Act may be cited as the
4
‘‘Privacy Bill of Rights Act’’.
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(b) TABLE OF CONTENTS.—The table of contents for
6
this Act is as follows:
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Sec. 1. Short title; table of contents.
Sec. 2. Definitions.
Sec. 3. Act prohibited.
Sec. 4. Right to notice.
Sec. 5. Right to control.
Sec. 6. Right to access, correction, deletion, and data portability.
Sec. 7. Prohibition on re-identifying personal information.
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Sec. 8. Prohibition on take-it-or-leave-it.
Sec. 9. Prohibition on financial incentives.
Sec. 10. Prohibition on disclosing information to third parties without proper
assurances.
Sec. 11. Use limitations.
Sec. 12. Data minimization.
Sec. 13. Right to data security.
Sec. 14. Privacy and security officer.
Sec. 15. Federal enforcement.
Sec. 16. State enforcement.
Sec. 17. Private right of action.
Sec. 18. Relation to other laws.
Sec. 19. Effective date.
SEC. 2. DEFINITIONS.
1
In this Act:
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(1) BREACH OF SECURITY.—The term ‘‘breach
3
of security’’ means any instance in which a person,
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without authorization or in violation of any author-
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ization provided to the person, gains access to, uses,
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or discloses personal information.
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(2) COMMISSION.—The term ‘‘Commission’’
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means the Federal Trade Commission.
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(3) COVERED ENTITY.—The term ‘‘covered en-
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tity’’ means any person that collects or otherwise ob-
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tains personal information.
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(4) DATA BROKER.—The term ‘‘data broker’’
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means a commercial entity that collects, assembles,
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or maintains personal information concerning an in-
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dividual who is not a customer or employee of the
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entity, and who has not established a subscription or
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account with the entity, in order to sell the informa-
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tion or provide third-party access to the information.
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•S 1214 IS
(5) DE-IDENTIFIED.—The term ‘‘de-identified’’,
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with respect to information, means information that
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cannot reasonably identify, relate to, describe, or be
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capable of being associated with or linked to, directly
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or indirectly, a particular individual.
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(6) DISCLOSE.—The term ‘‘disclose’’ means to
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disclose, release, transfer, share, disseminate, make
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available, or otherwise communicate orally, in writ-
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ing, electronically, or by any other means to any
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third party.
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(7) MINOR.—The term ‘‘minor’’ means any in-
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dividual who is under 16 years of age.
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(8) MOBILE APPLICATION.—The term ‘‘mobile
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application’’ means a software program that runs on
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the operating system of a mobile device.
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(9) OPT-IN APPROVAL.—The term ‘‘opt-in ap-
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proval’’ means affirmative, express consent of an in-
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dividual for a covered entity to use, disclose, or per-
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mit access to the individual’s personal information
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after the individual has received explicit notification
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of the request of the covered entity with respect to
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that information.
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(10) PERSONAL INFORMATION.—
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(A) IN GENERAL.—The term ‘‘personal in-
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formation’’ means information that directly or
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indirectly identifies, relates to, describes, is ca-
1
pable of being associated with, or could reason-
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ably be linked to, a particular individual.
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(B) EXAMPLES.—The term ‘‘personal in-
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formation’’ includes—
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(i) an identifier such as a real name,
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alias, signature, date of birth, gender iden-
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tity, sexual orientation, marital status,
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physical characteristic or description, post-
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al address, telephone number, unique per-
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sonal
identifier,
military
identification
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number, online identifier, Internet Protocol
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address, email address, account name,
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mother’s maiden name, social security
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number, driver’s license number, passport
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number, or other similar identifier;
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(ii) information such as employment,
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employment history, bank account number,
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credit card number, debit card number, in-
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surance policy number, or any other finan-
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cial information, medical information, men-
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tal health information, or health insurance
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information;
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(iii) commercial information, including
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a record of personal property, income, as-
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sets, leases, rentals, products or services
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purchased, obtained, or considered, or
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other purchasing or consuming history;
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(iv) biometric information, including a
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retina or iris scan, fingerprint, voiceprint,
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or scan of hand or face geometry;
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(v) internet or other electronic net-
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work activity information, including brows-
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ing history, search history, content, includ-
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ing text, photographs, audio or video re-
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cordings, or other user generated-content,
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non-public communications, and informa-
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tion regarding an individual’s interaction
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with an internet website, mobile applica-
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tion, or advertisement;
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(vi) historical or real-time geolocation
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data;
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(vii) audio, electronic, visual, thermal,
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olfactory, or similar information;
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(viii) education records, as defined in
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section 99.3 of title 34, Code of Federal
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Regulations, or any successor regulation;
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(ix) political information or informa-
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tion on criminal convictions or arrests;
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(x) any required security code, access
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code, password, or username necessary to
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permit access to the account of an indi-
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vidual;
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(xi) characteristics of protected class-
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es under Federal law, including race, color,
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national origin, religion, sex, age, or dis-
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ability; or
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(xii) an inference drawn from any of
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the information described in this subpara-
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graph to create a profile about an indi-
11
vidual reflecting the individual’s pref-
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erences,
characteristics,
psychological
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trends, preferences, predispositions, behav-
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ior, attitudes, intelligence, abilities, or apti-
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tudes.
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(C) EXCLUSIONS.—
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(i) IN GENERAL.—The term ‘‘personal
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information’’ does not include publicly
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available information.
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(ii) PUBLICLY
AVAILABLE
INFORMA-
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TION.—For purposes of clause (i), the
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term ‘‘publicly available information’’—
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(I) means information that is
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lawfully made available from Federal,
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•S 1214 IS
State, or local government records;
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and
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(II) does not include—
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(aa) biometric information
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collected by a covered entity
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about an individual without the
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individual’s knowledge;
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(bb) information used for a
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purpose that is not compatible
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with the purpose for which the
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information is maintained and
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made available in government
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records; or
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(cc) information of an indi-
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vidual that is de-identified.
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(11) THIRD PARTY.—The term ‘‘third party’’,
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with respect to personal information of an indi-
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vidual, means any person that is not—
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(A) the covered entity that is disclosing the
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personal information;
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(B) solely performing an outsourced func-
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tion of the covered entity diclosing the personal
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information if—
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(i) the person is contractually or le-
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gally prohibited from using, retaining,
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sharing, or selling the personal information
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after the conclusion of the outsourced
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function; and
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(ii) the person is complying with the
4
regulations promulgated under this Act; or
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(C) a person with respect to which the in-
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dividual gave specific opt-in approval for the
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covered entity to disclose the personal informa-
8
tion of the individual to the person.
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SEC. 3. ACT PROHIBITED.
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(a) IN GENERAL.—It shall be unlawful for a covered
11
entity to violate the privacy of an individual in a manner
12
that violates a regulation promulgated under this Act.
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(b) REGULATIONS.—In carrying out this Act, the
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Commission shall—
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(1) not later than 1 year after the date of en-
16
actment of this Act, promulgate regulations under
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section 553 of title 5, United States Code, to protect
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the individual and collective privacy rights set forth
19
in this Act;
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(2) ensure the regulations promulgated under
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paragraph (1) take effect not later than 90 days
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after the date on which the regulations are promul-
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gated;
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•S 1214 IS
(3) establish a centralized internet website for
1
the benefit of individuals that provides information
2
to individuals about their rights under this Act in a
3
clear, concise, well-organized, understandably writ-
4
ten, and complete manner; and
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(4) establish a centralized internet website for
6
the benefit of individuals that lists each data broker
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in the United States.
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SEC. 4. RIGHT TO NOTICE.
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(a) IN
GENERAL.—In promulgating regulations
10
under section 3, the Commission shall require a covered
11
entity to—
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(1) develop and make available to customers a
13
short-form notice about the collection, retention, use,
14
and sharing of the personal information of individ-
15
uals by the covered entity that includes—
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(A) what personal information is being col-
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lected, used, or retained;
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(B) the manner in which the personal in-
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formation is collected;
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(C) how and for what purpose the covered
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entity is collecting, using, retaining, sharing, or
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selling the personal information;
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(D) how long the personal information will
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be held;
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(E) which third parties the covered entity
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shares personal information with or leases or
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sells personal information to, not including—
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(i) a governmental entity with which
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the covered entity shares personal informa-
5
tion pursuant to a court order or law that
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prohibits the covered entity from revealing
7
that instance of sharing to the individual
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to whom the personal information pertains;
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(ii) a third party if the personal infor-
10
mation is—
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(I) made available to and readily
12
accessible by the general public with
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the consent of the individual to whom
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the personal information pertains; and
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(II) shared with, or leased or sold
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to, the third party through a mecha-
17
nism available to any member of the
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general public; or
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(iii) a third party with which the cov-
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ered entity shares, or to which the covered
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entity leases or sells, personal information
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of an individual that the covered entity did
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not obtain from the individual, if revealing
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that instance of sharing, leasing, or selling
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personal information would expose another
1
individual to likely harm;
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(F) in the case of the sharing, leasing, or
3
selling of personal information described in sub-
4
paragraph (E) that is not excluded under clause
5
(i), (ii), or (iii) of that subparagraph, what per-
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sonal information is shared with or leased or
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sold to third parties and for what purpose;
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(G) how an individual can access, correct,
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and delete the personal information of the indi-
10
vidual that the covered entity retains as re-
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quired under section 6;
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(H) the practices of the covered entity for
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collecting personal information of an individual,
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including offline practices, when the individual
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is not directly interacting with the covered enti-
16
ty;
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(I) the practices of the covered entity for
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using personal information in automated deci-
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sionmaking; and
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(J) the right of an individual to provide
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opt-in approval and revoke approval consistent
22
with section 5;
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(2) ensure that the short-form notice developed
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under paragraph (1)—
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(A) is clear, concise, well-organized, under-
1
standably written, and complete;
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(B) does not contain unrelated, confusing,
3
or contradictory materials; and
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(C) is in a format that is—
5
(i) prominent and easily accessible;
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(ii) of reasonable length; and
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(iii) clearly distinguishable from other
8
matters;
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(3) not later than 15 days after making a mate-
10
rial change to the privacy practices or policies of the
11
covered entity, update the short-form notice devel-
12
oped under paragraph (1);
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(4) make the short-form notice required under
14
paragraph (1) persistently and conspicuously avail-
15
able—
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(A) on the website or mobile application of
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the covered entity, if the covered entity main-
18
tains a website or mobile application; and
19
(B) at the physical place of business or
20
any other offline equivalent maintained by the
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covered entity; and
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(5) ensure that the short-form notice required
23
under paragraph (1) is made available to an indi-
24
vidual—
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(A)(i) at the point of sale of a product or
1
service of, subscription to a service of, or estab-
2
lishment of an account with, the covered entit
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